Do you have dreams or goals still on your list? Do you have a vacation you’ve wanted to take, yet have not booked? Have you been thinking about improving your health or your relationships with others? Is there something you have wanted to do, but the time does not seem right? What about your business? Are you looking to grow your client base?
We’ve all been in situations where I’ll get to this tomorrow or next week. But here’s the truth—next week is already filled with other priorities or non-priorities, and tomorrow has a funny way of becoming next month.
The question you must ask yourself is simple yet powerful: If not now, when?
You can apply three strategies to your business or life to create more Now moments.
The Power of Urgency
If you’re in Sales, it’s all about timing. The right words delivered at the wrong time can cost you a client. Likewise, the perfect opportunity that is delayed too long can move into someone else’s hands. Urgency is not just about moving quickly; it’s about capitalizing on the leverage of the present moment.
Why Urgency Matters in Client Development.
Clients Are Watching
Your responsiveness signals your level of professionalism. When you act with urgency, your clients feel valued. On the other hand, delayed follow-ups create doubt and open doors for the competition.
Windows Close Quickly.
Opportunities in sales are rarely evergreen. Business needs shift, decision makers change, budgets get allocated, and your client’s priorities change. Your moment is now because tomorrow might not look the same.
Momentum Builds Success
Procrastination kills momentum. Every small action today builds toward larger results tomorrow. This applies to initiating client conversations, providing solutions to their needs, or responding to client concerns.
Three Ways to Cultivate Urgency in Your Sales Approach
- Reframe How You See Time
Think of time not as abundant but as finite. Ask yourself daily, What actions will yield the highest ROI for me right now? Scale back on non-essential tasks and prioritize outreach and follow-ups that could trigger client decisions. - Leverage the Power of Immediacy. Immediacy means doing what’s needed now rather than overcomplicating the process. For example:
Please review and qualify your new business target list to make sure you can provide value or services.
Schedule time on your calendar every day to call new clients personally. It is key to consistently reach out to them to see if you are a fit for helping them.
Rather than preparing an elaborate email for a new prospect, book a quick discovery call to establish rapport, understand their needs immediately, and see if you’re a fit. Lean in with urgency. When a potential client shows interest, act quickly to keep the momentum alive: - Get that meeting scheduled ASAP. Studies show the likelihood of closing a deal decreases every hour you wait to follow up after initial contact.
Time Kills Deals
When I think of urgency in sales, I’m reminded of when I wanted to call that new client and procrastinated on making that first call to connect. Maybe many of you have been in that same place. We have the best intentions; we all have that list of clients we target. But we allow time to pass—maybe a day, week, or month—while our competitors are calling and they have earned the business. I remember a specific instance when I let a potential deal slip away because I didn’t act with urgency. It was a valuable lesson that I carry with me to this day.
The lesson here? Speed matters. Perfect is great, but done is better.
Now is the time
You know your goals and the opportunities available to you. Now is the time to take action. What can I do today to support my sales vision tomorrow?
Do you need more coaching or tools to sharpen your sales skills and develop an urgency mindset? If so, private message me to learn how I can support you.
Remember, urgency is your friend, not your enemy. It’s the edge that separates top performers from the rest. Results don’t happen by waiting for the perfect moment; they happen because you seize the moment you have.
Until next time, keep asking yourself, if not now, when? Remember, the time to act is now. Don’t let another opportunity slip away. Take the lessons from today and apply them to your sales strategy immediately. The sooner you start, the sooner you’ll see coupona.
Connect with Lisa:
https://www.linkedin.com/in/lisathal/
http://threewordmeetings.com
http://threewordpodcast