What people are saying

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Managing sales in organization in Major League Baseball for over a decade, I struggle to create new motivating stimulus to inspire my staff.  Lisa’s three-word approach has given us a simple yet effective tool to renew our focus and reach our goals. As a leader, it’s proven invaluable as a new avenue to motivate my team to work better both individually and as a group.

- Bill Reinberger Vice President, Corporate Sales Cincinnati Reds September 4, 2016

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I thoroughly enjoyed “3-Word Meetings” written by Lisa Thal. Sales meeting content is one that every sales manager has struggled with, and this gives you great ideas on how to create a little fun, but with a motivating tone that everyone can rally behind. You can truly use these titles to jump from when it comes to leading a sales organization, no matter what industry you are in. Read more »

- Bryson Lair Cincinnati Bell Business Sales Manager September 4, 2016

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I’ve been in sales for over 13 years, and in our industry you have to think quickly, move quickly, and react quickly.  I often found sales meetings would slow me down.   That is until our first 3 Word Meeting with Lisa.  As a former sales person herself she is able to keep us focused without wearing us out with too much information. Read more »

- John Williams WKRQ/2060 Digital September 4, 2016


Lisa Thal has been in media sales and management since 1987. She is currently a General Sales Manager in Cincinnati owned by Hubbard Media, where she has the privilege of coaching talented sales leaders.

In addition to working in management, she is a certified life coach. Her 2015 book, Why I Chose You, is an inspirational guide that helps readers find clarity by understanding why they’ve chosen certain people and relationships in their lives.

Lisa has succeeded in her personal and professional life by applying the principles in both books and will coach leaders how to do the same.



Three word meetings provides you with fifty three  3 word topics to lead your team. It’s guaranteed to engage and inspire your team on a consistent basis. You will learn how using three words will motivate your team and have them implementing that with their clients. Imagine creating powerful sales meetings that has a lasting impression on your team.