In honor of President’s Day, I thought it would be interesting to compare the marketing of presidential campaigns to those of companies. What I discovered was the campaign slogans that connected with voters were similar to successful businesses’ most memorable marketing campaigns. The message was simple to remember and it inspired voters to take action,… continue reading »
The Winter Olympics have begun with over 2,900 athletes from 92 countries competing over a three-week period for the chance to take home the gold medal. It’s hard to imagine that these athletes practice and prepare mentally and physically over four years for that one shot at being named the best in the world! For… continue reading »
The future of your organization and the performance of your team can hinge on one meeting. It’s a simple theory: The people we engage, inspire and empower each week can determine our success. This realization came to me while participating in a meeting where I witnessed various attempts to capture the attention of those in… continue reading »
Is your team prepared? The new year is here, and some clients are doing business with the competition instead of you. Do you know why? The sales teams that consistently exceed expectations tend to be more aware of what is keeping them from earning business. This makes them ready for any objection that potential clients… continue reading »
At the end of each year, you think about the new year’s resolutions you will make. You may aim for better health: get more sleep, stop smoking, or start exercising. Or, perhaps you’ll vow to spend more time with friends and family. In business, you may declare to find a new career, make more money,… continue reading »
