Five reasons we fall in love with a brand

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When we fall in love with someone, we go through a process of developing that relationship. Initially, we connect visually to create that first impression; the phrase “love at first sight” comes to mind.  Next, we make a decision, based off of trust, whether we will continue investing our time and energy in this person…. continue reading »

Four ways to build a winning team

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In our sales meeting, there was a discussion on which team would win this year’s super bowl. Will it be the Atlanta Falcons or the New England Patriots? Being loyal Cincinnati Bengals fans hoping for our first playoff victory, we discussed the lessons learned by those winning organizations and how those principles may apply to… continue reading »

3 ways to grow your business

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In sports, we like to say, “You’re only as good as your last game.” In business, we realize that “you’re only as good as your last customer.” Customer attrition (also known as customer churn, customer turnover, or customer defection), is the loss of clients or customers. Everyone will experience this in business. Most industries will… continue reading »

What three things will you bring into the new year?

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What three things will you bring into the new year?   I love this quote by Ann Landers – “Some people believe holding on and hanging in there are signs of great strength.  However, there are times when it takes much more strength to know when to let go and then do it.”   As… continue reading »