In honor of President’s Day, I thought it would be interesting to compare the marketing of presidential campaigns to those of companies. What I discovered was the campaign slogans that connected with voters were similar to successful businesses’ most memorable marketing campaigns. The message was simple to remember and it inspired voters to take action,… continue reading »
The Winter Olympics have begun with over 2,900 athletes from 92 countries competing over a three-week period for the chance to take home the gold medal. It’s hard to imagine that these athletes practice and prepare mentally and physically over four years for that one shot at being named the best in the world! For… continue reading »